The soft launch and press conference of the Malaysia International Textile & Tourism Expo (MITTE) 2026 was held today at the Melilea Grand Hall in Bangsar South, Kuala Lumpur. The high‑profile event marked the official countdown to Malaysia’s first international expo that integrates textiles, fashion, cultural tourism and the digital economy.
2026年马来西亚国际纺织与旅游博览会（Malaysia International Textile & Tourism Expo，简称MITTE 2026）软启动及记者会于9月2日在吉隆坡Bangsar South的Melilea Grand Hall隆重举行。这场备受瞩目的活动标志着马来西亚首个将纺织服装、文化旅游与数字经济跨界融合的国际展会正式进入倒计时。
MITTE 2026由Instant Media Sdn Bhd主办，联合主办方为上海悍马文化传播有限公司，展会定于2026年11月20日至22日在吉隆坡会展中心（KLCC）5号馆盛大开幕，旨在汇聚纺织供应链业者、穆斯林时尚品牌、文创工艺厂商、旅游业者及国际投资机构，打造一站式跨境商贸合作平台。今日的记者会获得政商界及业界领袖的热烈响应，共吸引87名嘉宾确认出席，其中包括多位政府机构代表、企业高层及外国使节。
MITTE 2026 is organised by Instant Media Sdn Bhd, with Shanghai Hard Tiger Media Co., Ltd. as co‑organiser. The expo will take place from 20 to 22 November 2026 at Hall 5 of the Kuala Lumpur Convention Centre (KLCC). It aims to bring together textile supply chain players, Muslim fashion brands, cultural and creative craftsmen, tourism operators and international investors, creating a one‑stop cross‑border business and trade platform. Today’s press conference drew an enthusiastic response from political, business and industry leaders, with 87 confirmed guests including representatives from government agencies, corporate executives and foreign envoys.
2026年9月2日，MITTE 2026软启动及记者会于吉隆坡Bangsar South的Melilea Grand Hall隆重举行。图为出席活动的VVIP嘉宾合影（从左至右）：
- Ms. Wee Siew Ling —— Melilea（M）Sdn. Bhd. 执行董事
- Professor William Young（中国） —— GENESIS Technology Group（中国）创办人兼主席
- Veronica Tang（中国与马来西亚） —— HFU资本集团/大橙传媒集团首席执行员，MITTE 2026筹委会主席兼联合主办人
- YBrs. Puan Hisham Suhaily Othman（马来西亚） —— MARA Inc. 董事
- Datuk Rashidi Hasbullah（马来西亚） —— 马来西亚旅游、艺术与文化部（MOTAC）前秘书长，马来西亚时尚、模特儿与选美协会（MFMPA）主席
- Encik Khairul Hafizi bin Naharuddin（马来西亚） —— Kraftangan Malaysia 设计与研究部高级总监
- Kaylye Chan（马来西亚） —— Instant Media Sdn. Bhd. 创办人，MITTE 2026主席
- Dr. Jason Hee（马来西亚） —— MFMPA主席，MITTE 2026筹委会主席
- Steven Chen（中国） ——Shanghai Hard Tiger Media Co. Ltd业务总监，MITTE 2026主席
共启新章政商领袖齐发声
A New Chapter Begins – Voices from Political and Business Leaders
记者会由MITTE 2026创办人兼主席Kaylye Chan（Instant Media Sdn Bhd创办人）及联合主办人Steven Chen（Shanghai Hard Tiger Media Co. Ltd.业务发展总监）共同致欢迎辞。Kaylye Chan在致辞中感谢各位嘉宾莅临，并特别感谢两位筹委会主席——Veronica Tang与Dr. Jason Hee的全力投入，使项目得以高效推进。她特别提到Veronica Tang凭借其丰富的全球商业与资本市场经验，提议在MITTE期间同步举办“数码与文化旅游商务交流会”，为数字经济、文化旅游与投资领域的领袖搭建跨界协作桥梁。
Kaylye Chan表示：“MITTE不仅是传统纺织展，更是一个集纺织、时尚、制造、文化、旅游与国际贸易于一体的综合性平台。我们期待将马来西亚企业与全球买家、投资者、制造商和旅游伙伴紧密连接，创造实质合作机遇。”她同时介绍，Steven Chen作为来自中国的联合主办人，将为展会引入丰富的国际资源，并推动中马两国在纺织与文旅产业的深度对接。
The press conference opened with welcoming remarks by Kaylye Chan, Founder and Chairman of MITTE 2026 and Founder of Instant Media Sdn Bhd, and Steven Chen, Joint Organiser of MITTE 2026 and Business Development Director of Shanghai Hard Tiger Media Co., Ltd. In his speech, Kaylye Chan thanked all guests for their presence and expressed special gratitude to the two Organising Chairmen – Veronica Tang and Dr. Jason Hee – for their full commitment, which had enabled the project to progress efficiently.
She particularly highlighted Veronica Tang’s extensive experience in global business and capital markets, noting that she had proposed holding a special “Digital & Cultural Tourism Business Exchange” alongside MITTE to create a cross‑sector collaboration platform for leaders in the digital economy, cultural tourism and investment. “MITTE is not just a traditional textile exhibition,” said Chan. “It is a comprehensive platform integrating textiles, fashion, manufacturing, culture, tourism and international trade. We look forward to connecting Malaysian businesses with global buyers, investors, manufacturers and tourism partners to create tangible cooperation opportunities.” She also introduced Steven Chen as the co‑organiser from China, who will bring in rich international resources and promote deeper China‑Malaysia collaboration in textiles and cultural tourism.
随后，筹委会主席Dr. Jason Hee（马来西亚时尚、模特儿与选美协会（MFMPA）创办人兼主席）与Veronica Tang（大橙传媒集团、HFU资本集团及VC国际（中国）俱乐部创办人兼集团首席执行官）分别发表开幕致辞。
Organising Chairman Dr. Jason Hee (Founder and President of the Malaysia Fashion, Modelling and Pageant Association – MFMPA) and Organising Chairman Veronica Tang (Founder and Group CEO of Big Orange Media Group, HFU Capital Group and VC International (China) Club) then delivered their opening remarks.
Veronica Tang作为活动核心发言人，进一步阐述了MITTE 2026的愿景与使命。她强调，该博览会将不仅是一个展览平台，更是促进国际商贸对接、文化交融与投资合作的催化剂。“我们的目标是搭建一座坚实的桥梁，将更多国际商业伙伴引入马来西亚，成为三天展期的参展商，共同推动马来西亚数码、文化和纺织行业的繁荣，”Tang表示。“同时，我们也致力于为国际伙伴在马来西亚寻找落地的机会，让他们能够在这里汲取灵感，最终将马来西亚独特的文化与商业价值带回各自的国家并发扬光大。”
As the key speaker, Veronica Tang elaborated on the vision and mission of MITTE 2026. She emphasised that the expo would be more than an exhibition – it would serve as a catalyst for international business matching, cultural exchange and investment cooperation. “Our goal is to build a solid bridge to bring more international business partners into Malaysia as exhibitors during the three‑day event, jointly promoting the growth of Malaysia’s digital, cultural and textile industries,” said Tang. “At the same time, we are committed to helping international partners find local landing opportunities in Malaysia, so that they can draw inspiration here and eventually take back the unique cultural and commercial values of Malaysia to their own countries.”
政府支持力度空前三大VIP演讲彰显国家级重视
Unprecedented Government Support – Three VIP Speeches Reflect National Importance
记者会上，三位政府及机构代表应邀发表VIP演讲，充分体现了马来西亚政府对MITTE 2026的高度认可与支持。首先由Perbadanan Kemajuan Kraftangan Malaysia高级总监En. Khairul Hafizi Bin Naharuddin致辞，随后MARA Incorporated Sdn Bhd董事Pn. Hisham Suhaily Binti Othman分享了对纺织与文旅产业的见解。
Three government and agency representatives delivered VIP speeches at the press conference, demonstrating the Malaysian government’s strong recognition and support for MITTE 2026. The first speech was given by En. Khairul Hafizi Bin Naharuddin, Senior Director of Perbadanan Kemajuan Kraftangan Malaysia, followed by Pn. Hisham Suhaily Binti Othman, Board of Director of MARA Incorporated Sdn Bhd, who shared her insights on the textile and cultural tourism industries.
Pn. Hisham在演讲中指出，现代纺织产业已不再局限于布料与服装，而是与设计、制造、科技、数码化、可持续性、品牌、电商、物流、旅游、文化与投资等多个领域深度融合。她强调，MITTE不应仅被视为一场展览，而是一个让创意与机遇相遇、制造商与买家对接、企业家与投资者交流、马来西亚品牌与国际市场连接的综合性平台。
In her address, Pn. Hisham pointed out that the modern textile industry is no longer confined to fabrics and garments, but is deeply integrated with design, manufacturing, technology, digitalisation, sustainability, branding, e‑commerce, logistics, tourism, culture and investment. She stressed that MITTE should be seen not merely as an exhibition, but as a comprehensive platform where ideas meet opportunities, manufacturers meet buyers, entrepreneurs meet investors, and Malaysian brands connect with international markets.
她进一步呼吁马来西亚企业积极从“生产导向”转向“价值创造”，发展自有品牌与设计能力，以“马来西亚制造”迈向“世界所珍视”（Valued by the World）为目标。她特别提到，本地中小企业往往拥有优质产品却缺乏国际买家与合作伙伴的渠道，而MITTE提供的商务配对服务正是填补这一缺口的关键桥梁——一次对接可能打开一个新市场，甚至改变一个企业的未来。
She further urged Malaysian enterprises to actively shift from a “production‑oriented” approach to “value creation” – developing their own brands and design capabilities, with the ambition of moving from simply being “Made in Malaysia” to being “Valued by the World.” She particularly noted that many local SMEs have excellent products but lack access to international buyers and partners, and that MITTE’s business matching services provide a crucial bridge to fill this gap – one meeting could open a new market, and potentially transform the future of a business.
马来西亚旅游、艺术与文化部（MOTAC）前秘书长、现任马来西亚时尚、模特儿与选美协会（MFMPA）主席Datuk Rashidi Hasbullah压轴发言，他高度肯定了MITTE作为国家级展会在推动马来西亚创意经济与国际合作方面的重要作用。
Datuk Rashidi Hasbullah, former Secretary General of the Ministry of Tourism, Arts and Culture Malaysia (MOTAC) and current Chairman of MFMPA, delivered the closing VIP speech. He highly commended MITTE as a national‑level expo that plays a significant role in advancing Malaysia’s creative economy and international cooperation.
此外，Melilea（M）Sdn Bhd集团主席Datuk Prof Dr Alan Wong也亲临现场，场地赞助商代表Lim Chun Haw亦进行了主题分享，介绍了Melilea对展会的大力支持。
In addition, Datuk Prof Dr Alan Wong, Group Chairman of Melilea (M) Sdn Bhd, was present at the event, and Lim Chun Haw, representative of the venue sponsor, also gave a sharing session introducing Melilea’s strong support for the expo.
隆重软启动及感谢仪式，表扬合作伙伴
Grand Soft Launch and Token Appreciation Ceremony – Honouring Partners
在精彩的致辞环节后，大会举行了隆重的软启动及感谢状颁发仪式。所有VVIP嘉宾包括En. Khairul Hafizi、Pn. Hisham Suhaily、Kaylye Chan、Dr. Jason Hee、Veronica Tang、Datuk Rashidi Hasbullah、Datuk Prof Dr Alan Wong及Steven Chen共同上台参与启动仪式。
Following the speeches, a grand soft launch and token appreciation ceremony was held. All VVIP guests – including En. Khairul Hafizi, Pn. Hisham Suhaily, Kaylye Chan, Dr. Jason Hee, Veronica Tang, Datuk Rashidi Hasbullah, Datuk Prof Dr Alan Wong and Steven Chen – came on stage together to launch the expo.
随后，主办方为VIP嘉宾——Dato Sri Sam Ting、Dr Rizwanullah Marecan、Bon Zainal Harun、Cyrus Chin、Key Ng、Dr William Young、Cik Jay Ishak等颁发感谢状，以表彰他们对MITTE 2026的鼎力支持。Melilea由Wee Siew Ling女士代表出席。
Subsequently, the organisers presented tokens of appreciation to VIP guests – Datin Wira Kym Sit, Dato Sri Sam Ting, Dr Rizwanullah Marecan, Bon Zainal Harun, Cyrus Chin, Key Ng, Dr William Young and Cik Jay Ishak – in recognition of their staunch support for MITTE 2026. Melilea was represented by Ms Wee Siew Ling.
圆桌讨论聚焦行业热点，探索马来西亚时尚、生活与旅游新商机
Roundtable Discussions Focus on Industry Hotspots – Exploring New Opportunities for Malaysia’s Fashion, Lifestyle and Tourism
大会安排了两场深度圆桌讨论，由Veronica Tang主持。首场圆桌以“从本土创意到全球机遇——强化马来西亚时尚与纺织产业”为主题，邀请马来西亚官方设计师协会（MODA）主席兼Bravo Events & Entertainment总监Cyrus Chin、马来西亚Bumiputera设计师协会主席兼Bon Fashion Legacy首席创意总监Bon Zainal Harun，以及知名时尚教育与形象顾问设计师Key World Fashion Group创办人兼主席Key Ng，共同探讨如何将本地创意转化为国际竞争力。
Two in‑depth roundtable discussions were held, moderated by Veronica Tang. The first roundtable, themed “From Local Creativity to Global Opportunities – Strengthening Malaysia’s Fashion and Textile Industry,” featured Cyrus Chin, President of the Malaysia Official Designers’ Association (MODA) and Director of Bravo Events & Entertainment; Bon Zainal Harun, President of the Malaysian Bumiputera Designers Association and Chief Creative Director of Bon Fashion Legacy; and Key Ng, renowned fashion education and image consultant designer, Founder and Chairman of Key World Fashion Group. They explored how to transform local creativity into international competitiveness.
第二场圆桌主题为“时尚、生活与旅游——为马来西亚创造新商机”，马来西亚经济型酒店协会（MBHA）副秘书长兼My Hotel Bkt Bintang酒店经理Dr Rizwanullah Marecan、First Pavilion Global Bhd集团总裁兼Style Icon Prestige成员Datin Wira Kym Sit，以及My Fashion Chamber创办人Jay Ishak，围绕如何通过跨界整合推动旅游与时尚产业协同发展，分享了宝贵的实践经验与前瞻见解。
The second roundtable, themed “Fashion, Lifestyle and Tourism – Creating New Business Opportunities for Malaysia,” brought together Dr Rizwanullah Marecan, Deputy Secretary General of the Malaysia Budget Hotel Association (MBHA) and Hotel Manager of My Hotel Bkt Bintang; Datin Wira Kym Sit, Group President of First Pavilion Global Bhd and Member of Style Icon Prestige; and Jay Ishak, Founder of My Fashion Chamber. They shared valuable practical insights and forward‑looking views on promoting the synergistic development of tourism and the fashion industry through cross‑sector integration.
两大合作备忘录签署深化国际合作
Two MOA Signings – Deepening International Cooperation
活动当天还举行了两项重要合作备忘录（MOA）签署仪式。第一项由亚太投资贸易经济区协会主席Dato Sri Sam Ting与Instant Media Sdn Bhd创办人Kaylye Chan共同签署，旨在推动区域经济合作与投资贸易对接。第二项则由Genesis Chain Pte Ltd（中国）联合创办人Dr William Young与Instant Media Sdn Bhd签署，标志着中马两国在区块链技术与文旅产业融合方面开启新的合作篇章。两项MOA的签署方代表均在现场阐述了合作目标与愿景，为MITTE 2026注入强劲的国际合作动力。
Two significant Memoranda of Agreement (MOA) signings took place during the event. The first was signed between Dato Sri Sam Ting, Chairman of the Asia Pacific Investment Trade Economic Zone Association, and Kaylye Chan, Founder of Instant Media Sdn Bhd, aimed at promoting regional economic cooperation and investment‑trade linkages. The second MOA was signed between Dr William Young, Co‑Founder of Genesis Chain Pte Ltd (China), and Kaylye Chan of Instant Media Sdn Bhd, marking a new chapter of collaboration between China and Malaysia in the integration of blockchain technology with cultural tourism. Representatives from both signing parties elaborated on the objectives and visions of the partnerships, injecting strong momentum for international cooperation into MITTE 2026.
展望十一月，共赴纺织文旅盛宴
Looking Ahead to November – A Grand Feast of Textiles and Cultural Tourism
记者会在媒体问答环节及轻松的商务交流中圆满落幕。随着MITTE 2026的正式启动，主办方表示将继续广邀国内外参展商，积极推动马来西亚成为区域纺织与文化旅游产业的枢纽。11月20日至22日，吉隆坡会展中心将迎来一场集展览、商贸配对、时尚秀、工作坊与投资对接于一体的行业盛事，诚邀各界届时共襄盛举。
The press conference concluded with a media Q&A session and a relaxed business networking reception. With the official launch of MITTE 2026, the organisers expressed their commitment to continue inviting domestic and international exhibitors, and to actively position Malaysia as a regional hub for textile and cultural tourism industries. From 20 to 22 November, the Kuala Lumpur Convention Centre will host a grand industry event featuring exhibitions, business matching, fashion shows, workshops and investment networking. All are cordially invited to join this landmark occasion.
