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(UP YOUR IQ) 提升您的形象智商

The People’s Image Consultant :
Sheila Wong,AICI,CIP

Ever walked into a business meeting, look at the people around you, and feel very small, and lose your confidence?

You are capable.  Better, in fact, than most of your peers.  But somehow, people just don’t notice that.  You ask, “Am I doing something wrong?”  I ask, “Are you dressed right?”

In this competitive age where we are bombarded with information overflow,we have learned to rely on our five senses to quickly filter the weak links among our available options, to help us make our decisions more efficiently.  Among these five senses, we rely on our visual senses the most.

If not, why do we have the term, “我看错了”?

It is undeniable that our image speaks a lot of us.  It is thus essential that we look right to win opportunities in our careers, in our businesses, in our lives.

While not the sole factor in determining your success, dressing right opens doors.  Before we even speak, we are judged by the way we dress and the way we carry ourselves.  If the first impression is not right, we would have lost half the battle.

Dressing Right
Gentlemen, are you aware of the proper fitting for your business shirt?  Or the length of your tie?  Or what the colors and patterns you put on say about you?

Ladies, are you aware of the proper fitting of your blouse?  Or the proper length for your skirt?  Or if your dressing shows that you mean business?

Many of us are deterred by the misperception that dressing right is very complicated.  The truth can’t be further than that.

Dressing right is aboutthe right fit.  Fitting clothes speak of steadiness, reliability, effectiveness; while loose clothes speak of a laidback, less serious, more comfortable presence.

Dressing right is about the right colors.  Red conveys an image of passion, of drive; blue conveys an image of professionalism; while purple speaks of elegance, of pride.

Dressing right is about the right patterns.  Checkered patterns show a systematic character, while polka dots show a bubbly personality.

Dressing right is about putting all those together, and making sure it fits into the situation.  Different industries and scenarios call for a different dressing language.  It is very unsettling to see an investment banker in a polo-T and hipster jeans, yet it is unreasonable to expect a manufacturing sector operations manager to sacrifice efficiency and safety and walk around in a full suit.

During the well received “Up Your IQ (Image Quotient)”, currently in its 7th season, participants learn about the 3 body shapes of men and 6 body shapes of women and the right cuts and style for the different body shapes, the language of colors and patterns and how they influence moods, and powerful tips to get you connected in business and life.  “Up Your IQ” is an effective two-day course that teaches the tricks of shopping on a shoestring budget.

What is a SweT Image Professional?
什么是SweT 形象专业顾问

SweT Image Professionals are more than just “people who know how to dress well”.
SweT 形象专业顾问,不止是教人如何穿得好而已。

SweT Image Professionals are experts in creating “smart wardrobes” – a few pieces of garments that mix and match into many different outlooks; achieving the successful look without spending a bomb.

Just like experts in other professions, they have spent significant time in proper training to acquire this very specific skill set in analyzing and diagnosing your body shape, skin color, industry needs, so they can give practical professional advice on ways to improve and maximize the mileage of your wardrobe.

SweT Image Professionals believe in the power of the right image, and understand the impact that dressing right has on our lives.  Because of this, a SweT Image Professional’s true job is not dressing people up.  It is transforming lives.

To learn the tricks and trades of Image Consultancy and niche a career in Image Consultancy, SweT’s Express Executive Course (EEC) is a surefire way to take that first step through that door.

SweT’s EEC professional image consultant course is the first and only one in the country that earns you CEU (Continuing Education Units) by AICI (Association of Image Consultants International). 

A CEU is a unit of credit equal to 10 hours of participation in an accredited program designed for professionals with certificates or licenses to practice various professions.

AICI is the largest international body for professional image consultants, in which SweT Master Trainer, Sheila Wong AICI CIP, is the Founding President.